Interview industry thought leaders
by Admin
Posted on 02-07-2022 12:47 PM
Invite others to guest blog on your site
You’ve put in the work to create a website that represents your brand. Then comes the most important next step—driving
traffic
to it. When you increase website traffic, you can generate more leads, conversions and sales.
Even the smallest uptick in traffic can impact the bottom line. There are many methods for bringing site visitors, some more effective than others. In this guide, we’ve gathered both paid and free ways to drive traffic to your website. From search engine optimization (seo) and guest blogging to retargeting, let’s look at how to drive traffic to your website using 26 proven methods.
Guest posts are a great way to increase website traffic, strengthen lead generation , and boost word-of-mouth recognition all at once. Even better, you can often work in a link to your own blog content to boost your search engine optimization efforts. However, guest blogs won’t send you a flood of traffic. So, it’s important to write for the websites where your customers gather in order to maximize referral traffic and conversion rates. It also helps to know which seo metrics to track , like keyword difficulty and search volume so you can target low hanging fruit. Also, before you pitch a guest post, check out the types of content that perform well on a target site.
Another way to get referral traffic is via guest blogging, or posting on other websites. Again, the purpose here is not to get links to manipulate rankings — which is a very controversial issue lately. Rather, guest posts are a great way to increase your reach and awareness. If the 3rd party website is relevant and has a good readership, then people will find your site. Then, it’s up to your content to get them to stay there and, hopefully, keep coming back.
Starting a referral program is an easy way to utilize existing customers and drive traffic to your ecommerce site. For instance, evernote offers users the chance to invite friends to sign up in exchange for free premium services. Incentivize your current customers and blog followers to share their favorite products with their friends and family via email and social media. In return give them discounts or free shipping on future purchases, free gifts, or even credit to use on their next shopping spree with you.
Whether it’s a link in the author bio or the content itself, guest posts get your name and work out there to other websites’ readerships. You should aim for posting on sites in the same or related industry, though, as this will help direct the most relevant traffic your way. For instance, if you run a blog about pet care, it wouldn’t make sense to guest post on a website specializing in new artificial intelligence technologies. On the flip side, having others write for your blog can also cause a traffic boost given that guest contributors typically promote their work to their own followers.
Improve your page speed
When you buy a brand new house it’s clean, it’s empty and it’s lacking in personality. So you start decorating, you start adding furniture, you start customizing. And, over time, it gets – well, dirty. You get leaks, you fix one room and then another room. You patch things. And after many years, it gets cluttered. In your home, there are cosmetic changes and there are construction changes that you can make. If you only make cosmetic improvements, your literally putting lipstick on a pig.
Your website is exactly the same way. There are technical and architectural aspects to your site such as the database, speed to load, categories, tags, permalinks, how pages are related to each other and how easy it is for google and its crawlers to get around your site.